As a marketing student myself, today’s infographic piqued my interest. Facebook has made a major impact with its advertisements. Whether it is for a local mom and pop taco shop or Pepsi, FB has a way to get it noticed. Although a lot of facebook users don’t pay attention to the ads. I know I rarely do.
LinkedIn is a more specialized site where its members are of the business world. They usually are proactive passionate employees that intertwine their work with their social network experience. Facebook is more of a vent for stress and pictures of last weekend’s party.
For B2B markters, conventional wisdom says that Linkedin is the best social media platform to reach business decision makers. It’s built for business networking so you would think Linkedin would be better for marketing to B2B customers.