When it comes to entertainment, few events beat a racing event. The glamour and excitement of the fastest cars in the world paired with beautiful girls cheering are some of the main reasons for this success. The adrenaline rushes provided by the death defying speed of motorcars and models in charming outfits make for a Sunday morning well spent.
Grid girls then and now
Grid girls are often associated with racing events like motorbike races, car shows, rallies and especially, Formula One racing. You may often wonder where the term ‘grid girl’ originated. Several years ago when technology was not at its finest, race cars took a lot more time for repairs and checks. Mechanics and drivers spent a long time under the sun while waiting to get back in the race. To provide shade, women would stand around the team with umbrellas, allowing mechanics to carry out repairs comfortably.
Today however, pit stops take only a few seconds and do not require the services of a traditional grid girl. These women are now used to promote and advertise for the racing teams and their sponsors. Most clothing worn by grid girls today is patched with logos of different companies participating in the event. Knowing that these girls capture the attention of thousands at the venue and millions worldwide, they make for the perfect marketing strategy.
Grid girls still perform their duties and before the race and assist in all pre-race adjustments, checks and refuelling. As this is a fairly long process, grid girls stand with their respective drivers and hold up placards with names as well as position. Grid girls also have to ensure that the drivers have pulled up to the grid, taking their place before the race.
Moving from sports to other avenues
Grid girls are becoming increasingly popular all over the world and are commonly included in all types of events. Moving away from the typical motorsport event, promotional models are being used in trade shows, store demonstrations, club promotions and exhibitions. If you are organising an event and you want to add a bit of glamour, you can incorporate similar tactics.
Get more attention
Regardless of the type of event you are organising, including well dressed models to interact with people can bring you the best results. The costumes of promotional models and the way they carry themselves should depend on the theme of your event. Including promotional models is a great way to boost the glamour quotient of your event.
Whether you are organising a car show, a product launch or a trade show booth, attractive models are just what you need to get larger audiences. Your chances of getting more customers significantly increase if you choose the right promotional models that are not only attractive, but also aware of the product, presenting it intelligently to a curious audience.
Penny is an expert associated with Pit Lane Promotions, a leading service of promotional models for any event. Pit Lane girls have been a popular addition to several high profile events for motorsports, brand promotions, trade shows and more in many parts of Scotland, Wales and England.