Google is the biggest search engine of web. We all know about the ghost for online marketers and online business owners which were launched with name of “Google Panda”. It is out that recently Google made a major change in its Search Algorithm. Google filter out overly optimized blog and websites and Matt Cutts officially said them “Web Spam Algorithm Update”. It is out that this week Google has launched their “Penguin Update” with its official name. Even, Matt Cutts, who started his career in web search, recently posted a playful image of stuffed Panda hanging out with a stuffed Penguin.
This Penguin update improves the quality of Google search results. In the announcement it is said, “In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.”
This is one of the update after “Google Panda” which created a temper among webmasters against Google. There are number of people who are affected by “Google Penguin Update”, they already started working on recovery from it. If we go in past updates, Google first launched “Panda Update” in February 2011. At that time this thought never came that this update will be like a turning point of SEO. After that web is becoming more social and now Google has launched “Penguin Update”. With the help of “Penguin Update” Google is targeting more on sites which falls in the category of Webspam. It includes over optimized websites using black hat technique, keyword stuffing and using link scheme to build back links. It is said by Google that “Penguin Update” will impact about 3% of search queries. The 3% impacted were largely in the commercial transactional keywords worth a lot of money category. It affected a great number of high-ranking sites. Last year “Panda Update” affected 12% of search engine results.
The head of Google’s webspam team, Matt Cutts said, “We’ve heard a lot of solid feedback from SEOs who are trying to do the right thing and who don’t want to see webspam techniques rewarded, and we feel the same way.” He also uttered, “I think ‘over-optimization’ wasn’t the best description, because it blurred the distinction between white hat SEO and webspam. This change is targeted at webspam, not SEO, and we tried to make that fact more clearly in the blog post.”
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