Search Engine Optimization is divided in to three different parts white, black and gray. There are three types of hats for SEOs, its your choice which type of hat you wanna wear 1. White Hat (Good) 2. Gray Hat (ill advised) 3. Black Hat (Bad). White hat SEO is the best choice but if you choose Black hat SEO your website will be in blacklist in search engines and you can lost your customers.

White Hat SEO-

White-hat-seo

 

White hat SEO uses techniques and tactics which can be defended as NOT being contrary to the spirit of Google’s expressed quality desires, by citing Google’s own published guidelines. White Hat techniques are associated with ethical SEO. Even though websites which are using white Hat techniques might not suddenly pop up on the search results, they get long lasting results when they finally do.

White Hat SEO Techniques -

  • Guest Blogging
  • Link Baiting
  • Quality Content
  • Internal Linking
  • Site Optimization

black hat seo

Black Hat SEO-

Black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Black Hat SEO is most frequently used by those who are looking for a quick financial return on their web site rather than a long-term investment on their web site.

 

 

 

Black Hat SEO Techniques -

  • Link Farm
  • Hidden Text
  • Keyword Stuffing
  • Blog spam
  • Scraping
  • Paid Links
  • Cloaking
  • Doorway pages

Gray Hat SEO-

gray hat seoAs the Gray color is between of black and white just like that Gray hat SEO is between white hat and black hat SEO. It means it have some of from White Hat SEO and some from Black Hat SEO. If black hat SEO tools are used to present the visitor/surfer with the information they were searching for then the tools has been put to a good use, this is called Gray Hat SEO.

Gray Hat SEO Techniques-

  • Article Spinning
  • Three Way Link Exchange
  • Buying Expired Domains
  • Buying Old Domains
  • Google Bombing