One of the most successful, unique and biggest corporations ever in history, Apple not only rules the heart of many people but also it rules the marketing kingdom of mobile and computing products. Apple has dominated every other product in terms of lot of things including the market success. Apple has always been this successful no matter which rivals it had with time. It is because Apple uses few marketing tactics that separates it from the crowd.
Image Source [Apple]
The 5 Most Appealing Marketing Tips of Apple INC are discussed below which every marketer can learn.
1. Be Unique and Create a Brand:
There are lots of unique products in every field. For mobile and computing, Apple owns the uniqueness and Brand Quality. In the present world, there are only two types of phones: a phone and iphone. Why is that so? Because apple is unique; its hardware, its software, its design and the way it works. Everything is unique in Apple.
Furthermore, people use iphone because it is a brand and most of the times, only branded people use it. So, people want it because it has got the charm and the charisma.
That’s the most important marketing tip people need to take from Apple; to be unique in any way possible. People need to understand that to be strong in the market, they need to be unique so that people can see them or separate them from the crowd, somehow. And from that uniqueness eventually create the BRAND!
Another great thing about apple is its simplicity. For example ever since the first day of its establishment, Apple has used the Graphical User Interface in its products. Also, whatever apple brings new, it’s always not only great to experience but also very simple to understand and use. That’s a hallmark of Apple. Lots of marketers out are there who want to make their products a little bit complicated to use. That’s not a very good thing to do.
It might help to make the product unique, but not a lot of people will be able to use it; automatically decreasing their audience and then market. Keeping things simple motivates people to use your products more and more. Furthermore, it drives more people to join the community.
3. Consistent in Quality:
Ever since Apple established its first product, it has always made sure one thing; to maintain the quality. People have always high expectations from Apple and Apple never lets the hopes down. Whenever launching a new product, apple makes sure that the product will be ahead of what people think and imagine. And that thing has happened till now. That’s the consistency that Apple has, which no doubt is what apple makes so successful and great. Lots of companies try to bring out new products in the market without thinking whether that will match the quality of previously released product and when they cannot match the expectations of people; they lose credibility and are more found to fail.
Always living up to the expectations of the audience (i.e. consistency in quality) is another great marketing tip that everyone needs to learn from Apple.
4. Be worth the price:
Yes, it’ true that Apple’s products are almost double the expense than its rival products like Samsung and Microsoft. But has anyone ever said that one doesn’t want Apple because it’s too expensive?(some people can’t afford it, it’s a totally different thing). I certainly don’t think so. Apple surely is expensive but it’s worth it. Some people even cut off lots of things from their ‘To-Posses’ lists just to make sure that they get the brand new apple product. They do this because they know Apple is more important than any other thing on their list.
To be worth the price is what the marketers out there need to learn from Apple.
5. Customer care priority:
Apple’s users are the happiest users among any product. It is because of many reasons and one of those includes the best customer care service. Apple stores help you right away when you happen to have a problem. Also, whenever a new person wants to experience the Apple products, meticulously recruited and well trained sales associated take the customers on a ride. They show the new customers how great an Apple experience is. And for the old customers, who want the service, they certainly live up to the expectations.
Another customer care that can be seen from Apple is ‘Siri’ itself. Whenever people want something, ‘Siri’ directs them precisely and accurately.
These are few simple yet very powerful marketing tips that everyone can learn from Apple. What other traits of Apple appeal to you most?
Let us all know in comments.